5/27/2023 0 Comments Shellto adidas![]() She's also confirmed that there are big plans for the Superstar during All-Star Weekend in New York City this year. So no question it's going to be the biggest story from adidas Originals this year." ![]() As Olmstead said, "The Stan Smith, that was a huge success for us, but the Superstar is one of the industry's best stories. The brand was able to rebirth the Stan Smith in 2014, and consumers can expect bigger and better things for its shell-toed brethren. Late last year, adidas celebrated the 45th anniversary of the Superstar and is looking to roll that success into this year. That’s what he is about and it is really important to our brand, too." "He’s working on the Superstar this year and the idea of equality through diversity-equality in one shoe through diversity in 50 colors. Director - Brand Communications adidas America, said. So us to partner with him makes sense," Kelly Olmstead, Sr. "One of our core values is creativity, and Pharrell is creative in everything he does. The brand recently brought it back to its Made in France roots, but the sneaker's buzz was brought back thanks to Pharrell Williams, who signed a deal with adidas last year, showing off a rainbow spectrum of Superstars. Now the world knows about the Superstar and its shell toe, and adidas is poised to to make sure the sneaker has a big year in 2015. We didn’t even know they were called Superstars, they were just called Shell Toes," he said. "When I went to Brooklyn Tech in 1980, The Superstar had this sort of like omnipresence, where like the hard-rock cats had Shells. But the Superstar, in its current context, wouldn't hold its part in sneaker lore until the 1980s when hip-hop adopted it.įor Bobbito Garcia, who authored Where'd You Get Those? New York City's Sneaker Culture: 1960-1987, the Superstar was everywhere as early as 1980. It also had its signature rubber toe box. When it first released in 1969, the adidas Superstar was the first low-top basketball sneaker with an all-leather upper.
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